Montrew is responsible for launching and leading NOVUS’ multimedia planning capability. She is a creative-minded media strategist with 25+ years of experience across a portfolio of complex Retail, QSR, Financial and CPG clients. During her 12-year tenure at OMD, Montrew led PetSmart, PepBoys, Pier 1, bel brands as well as a local media practice including McDonald’s of Chicago, State Farm local, and Illinois/Hoosier/Georgia Lotteries.
Montrew transformed her clients’ traditional media mixes by successfully expanding them into social, CTV/OTT/OLV, streaming radio, search, display, and programmatic arenas. Montrew has a proven track record of driving business results and increasing ROI through strategic media planning and strong local marketplace activation.
Montrew lives in Chicago with her husband and son, however, she is a Minnesota Golden Gopher and has never been known to turn down a pickle dog from the Minnesota State Fair.